The field of data science, artificial intelligence and machine learning is advancing rapidly. The analytics applications which will generate the most benefit for your business in the future may not even exist in the present. This is why it’s crucial to invest in a modern data platform that’s capable of adapting to your requirements over time.
The development of new business opportunities requires rapid access to accurate information. Unified data solutions allow your company to efficiently analyze the huge amounts of historical and operational data it creates on a daily basis — from a variety of software platforms, such as on-premises and cloud data warehouses, data lakes, IoT devices, text files audio and video files social media sites and more.
A unified platform for data allows employees to locate the information they require quickly and confidently to resolve issues, strengthen cybersecurity, and plan the future. A democratized approach to data enables stakeholders from different fields of business (marketing human resources, marketing, accounting, and more) to analyze data on their own and uncover information that can help them drive innovation in their respective areas.
A unified data platform should come with out-of-the box functionality to cleanse mix, prepare, and transform data into digestible data for analysis and reporting. It should also be integrated with your BI platform for seamless and automated data flow, reducing the necessity for manual, labor-intensive work. Together with a multi-cluster shared data architecture, low-latency writing and query optimizers, these tools will allow you to gain real-time insights and boost business growth at scale.